Connect with us

Hi, what are you looking for?


Bakkt partners with Caesars Entertainment to bring crypto rewards to the Las Vegas strip

Las Vegas Strip

Bakkt Holdings, Inc., a company focused on unlocking the crypto economy for partners through commerce and loyalty programs, has announced a partnership with US-based casino-entertainment firm Caesars Entertainment (NASDAQ: CZR).

The deal sees the Bakkt Crypto rewards come to the Las Vegas strip, with Caesars not just the leading entertainment company in the United States, but also one that is among the most diversified providers of casino-entertainment.

Legends Global Partnerships helped source and negotiate the strategic agreement.

Bakkt teams up with Caesars to bring crypto rewards to Las Vegas

According to Bakkt, its partnership with Caesars is set to bring the benefits of crypto rewards to customers of one of the best entertainment providers in Las Vegas, itself “the entertainment capital of the world.”

Specifically, the collaboration will see millions of Caesars’ customers be able to redeem their rewards credits through the Bakkt Crypto rewards system. The option will be available once the companies secure regulatory approval and will benefit millions of Caesar’s customers.

Currently, Caesars Rewards is a loyalty program connected to the company’s offerings across entertainment, gaming, hospitality, and shopping among others. It covers more than 50 destinations and up to 60 million customers worldwide.

Also revealed in a press release obtained by Invezz are details of a planned renaming of the Planet Hollywood Resort & Casino to Bakkt Theater. The state-of-the-art entertainment venue, formerly Zappos Theater and in operation since 2013, is one of the A-list entertainment spots in Las Vegas.

Bakkt and Caesars will also look to expand this relationship by exploring other innovative ways to integrate Bakkt’s suite of crypto solutions, the companies announced.

The post Bakkt partners with Caesars Entertainment to bring crypto rewards to the Las Vegas strip appeared first on Invezz.

You May Also Like


Mimiq, Inc is announcing today the launch of their new product, Mimiq Track, at CES as part of their latest product line to operate...


Genesis Trading, the cryptocurrency brokerage and lender that halted customer withdrawals in the aftermath of FTX collapse, believes it can sort out its financial...

Editor's Pick

If you haven’t been following the “Twitter Files” saga, the gist of it is that the US federal government routinely pressured pre-Musk Twitter, and...

Editor's Pick

In Risky Business: Why Insurance Markets Fail and What to Do About It (Yale University Press, 2023), economists Liran Einav (Stanford), Amy Finkelstein (MIT),...

Disclaimer:, its managers, its employees, and assigns (collectively “The Company”) do not make any guarantee or warranty about what is advertised above. Information provided by this website is for research purposes only and should not be considered as personalized financial advice. The Company is not affiliated with, nor does it receive compensation from, any specific security. The Company is not registered or licensed by any governing body in any jurisdiction to give investing advice or provide investment recommendation. Any investments recommended here should be taken into consideration only after consulting with your investment advisor and after reviewing the prospectus or financial statements of the company.

Copyright © 2023